September 2016

Hybris, an SAP company, delivers a seamless and relevant buying experience for consumers or businesses through its e-commerce solutions. As a part of SAP, hybris offers customer data management, context driven marketing tools and unified commerce processes. Their commerce platform supports omnichannel digital efforts by integrating all digital and physical customer touch points onto a single platform, including online, mobile, call-center, social media, print and the point of sale.

Smartsoft imbibes the power of Hybris in its e-commerce solutions thus offering enterprises an agile interface for effective customer engagement and profitable sales opportunities. Hybris integrated e-commerce solutions of Smartsoft empower retailers with high control, efficiency, intelligence and penetration into customer profiles to provide a precise and consistent brand experience.

Certified Hybris professionals of Smartsoft provide cross channel experience with advanced master data management (MDM). High volume complex data from different channels is imported, consolidated and integrated for a centralized view of products and customers.

Smartsoft effectively utilizes the Hybris Commerce Accelerator so businesses can quickly incorporate commerce capabilities across multiple platforms. Adobe Analytics is used to help understand in detail the profile of customers by automated integration and distillation of data from disparate sources. Smartsoft Hybris experts make use of ready-to-use plug-ins to social media such as Twitter and Facebook to engage profitably and enable easy access to web content management components.

Our experience in Hybris projects spanning diverse industries provides the expertise for front-end and back-end development and system integrations with third parties for effective ERP, CRM and POS integration.


AP’s latest generation of the ERP, S4/HANA – a SaaS model that promises to run on Hana and “on the fly” by removing satellite systems – is a bold move that changes the core system of firms will operate. It is the the next-generation business suite designed to help the customer run simple in the digital economy.

Announcing the launch at the New York Stock Exchange (NYSE) in February, 2015, the co -founder of SAP, Hasso Plattner described how S/4Hana would eliminate 40 percent of the SAP IT load, which comes with the data exchange between systems like CRM and ERP, by running applications on one system. A centralised, streamlined business suite would be hugely beneficial for firms which are encountering a huge number of transactions as online sales and the ‘Internet of Things’ takes off, he added.

Analyst house Pierre Audoin Consultants said: “While the SAP landscape has become more and more complex due to the various new components the vendor has added over time, it is SAP’s intention to reduce this complexity with S/4 HANA.

This new suite is built on SAP HANA, SAP’S advanced in-memory platform, and offers a personalized user experience with SAP Fiori. Written natively for the SAP HANA platform, SAP S/4HANA is an entirely new generation of SAP Business Suite that is characterized by simplifications, massively increased efficiency, and compelling features such as planning and simulation options in many conventional transactions.

SAP S/4HANA signals a move away from the transactional system that merely records data toward giving end users active decision support in real time that is based on data from both internal and external sources.

Another new migration effort?
Although this is a new product, customers will be able to migrate to this fantastic new foundation in a non-disruptive manner; in fact, as design goal SAP elected to make migrations to SAP S/4HANA as non-intrusive as possible.

75% of customers that have migrated their existing SAP Business Suite on HANA as the first major step in moving to SAP S/4HANA have done so within six months. That’s a very good result for a migration to a new platform.

Moving to SAP S/4HANA for a typical existing SAP ERP 6.0 customer will require a database migration from any database to SAP HANA, combined with a move to the latest enhancement package and the deployment of the exchange innovation, meaning the current code is replaced by the new one. Moving to SAP S/4HANA for an existing SAP Business Suite powered by SAP HANA will be even faster as only the deployment of the exchange innovation is required where current code is replaced with the new one.

Some large enterprises are opting for greenfield projects – seeing the technological innovations as an opportunity to completely rebuild their ERP landscapes from the ground up. Brownfield projects are also an option: In this approach, the customer leaves its IT landscape intact but adopts the new technology to enrich and enhance it. Greenfield and brownfield projects naturally take longer – sometimes even several years. And migrating to SAP S/4HANA is only one part of such a project.

More investment?! Well, how much?
SAP S/4HANA is a new product so it is not free of charge for SAP Business Suite users. Customers who have licensed the SAP HANA platform for SAP Business Suite – that’s currently more than 2,000 – are eligible to upgrade to SAP S/4HANA licenses at no charge. Now, isn’t that interesting?

Value Proposition! Does my business really need another new system?

Enterprises of all sizes, in all industries are grappling with the new technology trends such as the Cloud, big data and the IoT that are shaping the face of business. So how will SAP S/4HANA help a business remain competitive?

The best example is SAP Simple Finance which marks the first step in the roadmap of SAP S/4HANA. One of the best proof points is SAP’s own move to Simple Finance which took only 51 days in spite of the same level of complexity faced by most of SAP’s customers. Simple Finance helps drive massive IT simplification with an architecture that removes replications and aggregates and ensures there are no redundancies. It provides one common view of all information across finance to ensure enterprise-wide consistency, and combines prediction, simulation and analysis to identify the best strategic business options. Whereas traditionally an enterprise may require about 15 days to close a quarter, with Simple Finance it can be done in nine or less, creating plenty of time for simulations and predictive exercises which in turn completely changes the way business is done.

Optimized supply chain processes such sales, manufacturing and inventory management are all key elements within the IoT, and collaboration between businesses and their suppliers are at the core of a networked economy. SAP S/4HANA is natively connected to the internet of things and business networks for real-time collaboration (machine-to-machine, Ariba Network, Concur Network), and it is natively engineered for providing choice of deployment either on cloud, on premise, or in a hybrid model.

In an increasingly complex world, SAP S/4HANA is the great simplifier and the best technology for the vision of a perfect enterprise.


SAP Hybris for Customer Experience (CX)

SAP Hybris for Customer Experience (CX) provides completely new web content management (WCMS) experience for the users. The SmartEdit tool, a new light weight application built in Angular JS, is implemented on top of the existing CMS and provides a wrapper around the online responsive e-commerce storefront to provide features such asIn-context editing, drag-and-drop to add and move components around the page, allows toupdate and preview the website in the context of the end consumer across various inflection points.

Promotion Engine& Rule Engine

Promotion Engine provides advanced engine for managing marketing campaigns and promotions. Powered by the new Rule Engine that is part of the Hybris Commerce Suite 6.0. Promotion Engine allows business users to manage complex promotions with dynamic and flexible rules using the Rule Builder, an intuitive business tool based on Backoffice Administration Cockpit. The new Promotion Engine is a replacement for the Legacy SAP Hybris Promotion Module and offers many new features and architectural improvements.

Rule Engine which running on top of the SAP Hybris Commerce platform simplifies complex decision making logic into user-defined business rules and is shipped with ready-to-use commerce business objects such as product, cart, customer, and so on. Rule Engine uses Drools as the core Business Rule Management System.

Advancement in Customer Support

Customer Support for omni-channel commerce addsability to service B2C and B2B customers in all channels. With the Backoffice Customer Support Cockpit a Customer Support Agent can manage orders, tickets and customers’ accounts in an efficient way while allowing the Customer Support Agent to see what the customer sees on the Accelerator storefront using the Assisted Service Module. Itsaves implementation time by exposing all new storefront features to a Customer Support Agent without needing to implement these features directly in a call center cockpit.

Order Management

Order Management for SAP Hybris Commerce is the bridge from your frontend commerce system to your back end. Distributed Order Management for Omni-Channel, Order Orchestration and Order Lifecycle Management are the three pillars of Order Management. Hybris commerce 6.0 highlights for Order Management include enhancements to Returns, Cancellation and Declines functionality, Backoffice Cockpits and SAP Backend integrations.

B2B Responsive Storefront Templates

6.0 DeliversB2B Commerce Accelerator sample storefront with improved and modern support for mobile as well as true multi-device support. Previous release provided a fully responsive B2C Accelerator, to simplify the creation of mobile optimized sites. Now both Accelerators B2B and B2C deliver the responsive feature. With 6.0 both B2B and B2C are running in a single Accelerator by made use of the development that was done within the B2C Accelerator.

SAP Hybris Merchandising

SAP deeply integrated SAP Hybris Commerce 6.0 with other components in the SAP CEC suite, e.g., SAP Hybris Marketing. SAP Hybris merchandising leverages the performance of SeeWhy and optimizes product merchandising on the storefront.

The merchandising solution consists of four key components:

  •   Recording of real-time data on product views, orders, and other shopper behaviors through a set of instrumentation added to the SAP Hybris commerce storefront
  •  A cloud-based SAP Hybris Merchandise Service that provides the storage and power to process the product and shopper data that streams from the storefront.
  •  A new workbench that features sliders that control the selection and weighting of products to be displayed on the storefront. The sliders are based on the shopper data captured by the storefront and retrieved from the merchandise service. This new merchandising workbench in SAP Hybris Commerce enables building product mixes and recommendations via an intuitive user interface.
  • A new set of CMS components integrated with the storefront that displays contextually-relevant product mixes and recommendations to the shopper.

SAP Hybris Commerce B2B: Enhanced Features and Capabilities

A new web design accelerator storefront for B2C and B2B, in SAP Hybris Commerce 6.0, leverages the SAP Hybris add-on concept to mix B2C and B2B features into a single storefront.

Additional B2B features slated for release as the SAP Hybris 6.x roadmap continues to roll out in Q3 and Q4 of this year are:

  • Configurable products and bundles
  • Enhanced data model that maps your sales team to the B2B customer organization already modeled in SAP Hybris
  • Saved carts and saved quotes
  • Enhanced support for back-office quoting, including quote templates

SAP Hybris Commerce Data Hub

The SAP Hybris Commerce Data Hub which has clearly become the nucleus of the integration strategy in SAP Hybris 6.0, is at the center of a number of new features, including:

  • Hybris-to-Hybris sync, which lets you synchronize data between separate SAP Hybris environments
  • Integration to Hybris as a Service (YaaS)
  • Enhanced integrations to ECC, Marketing, C4C, CPQ, and other components of the CEC portfolio

The key enhancements which will be included in the DATA Hub of SAP Hybris 6.0 are:

  • In-memory processing
  • Increased concurrency
  • Single node with failover
  • Automated resume on restart

Additional enhanced features, such as high scalability, clustering, and elasticity, are on the road map for SAP Hybris 6.1 and beyond.

SAP Hybris as a Service (YaaS)

What is SAP Hybris as a Service? In the words of SAP Hybris’s Chief Strategy Officer Brian Walker,

“A public cloud platform that allows everyone to easily develop, extend, and sell packages and applications.”

YaaS is a language-agnostic cloud platform that allows developers to create, package, and market microservices and mashup applications. Business users can consume these services via integration to their on-premise SAP Hybris Commerce implementation or directly by subscribing for the same. The YaaS marketplace today offers 19 microservices developed by SAP Hybris, with more on the way from the software giant and its partners.

SAP Hybris 6.0 includes an easy-to-configure mechanism that integrates SAP Hybris Commerce with YaaSmicroservices as well as other YaaS solutions such as SAP Hybris Profile, an intriguing new cloud service that captures customer interactions and behaviors from the storefront and builds real-time customer profiles that drive personalized marketing on the storefront.

What is the SAP Hybris 6.0 Release Schedule for 2016?

Q2: SAP Hybris 6.0 release

Q3: Version 6.1 planned for release

Q4: Version 6.2 planned for release

Later versions will include significant, new functionalities as well as enhancements to features that debuted in the SAP Hybris 6.0 release.


What does upgrading to SAP Hybris 6.0 involve?

The general ideas about migration requirements, based on past experience are as follows:

  • The upgrade effort partly depends on what version of SAP Hybris you’re currently running
  • The platform-level upgrade is mostly straightforward but will require some code changes because of changes to SAP Hybris’s APIs
  • The storefront upgrade effort depends on whether you want to incorporate new SAP Hybris features into your existing storefront and how much customization you want

A couple of storefront-related items we have identified for Version 6 upgrades:

  • If you want to add support for the new SmartEdit features in your existing storefront, you’ll need to update each JSP to add new attributes in the markup for the CMS components
  • If you have developed custom CMS components, you might need to update the code in order to integrate them with SmartEdit
  • If you’ve created custom promotions, you’ll have to re-implement them to get them working with the new promotions engine