Demands from retail consumers are rapidly evolving and changing in these times. This and other powerful market disruptors and new business models are upending the retail industry. Customer expectations for new forms of engagement, are heightened owing to the constant evolution and change in buying patterns.
Empowered consumers, digital disruption, rising costs, increased speed to market, and shifts in purchasing behavior—are challenging today’s consumer and retail businesses. Owing to these complexities, retail companies must shift their focus from protecting what they have, to creating what they need to become.
Retail companies must rethink how and where to serve the smart consumer. They ought to build the capabilities to put data at the heart of the organization and create the agility to respond to market change. They need to have a firm grip on data and the ability to seamlessly orchestrate the data that they have access to – across the value chain – and meet the needs of their customers with real-time data-driven decisions.
We firmly believe that it is time for an approach that continuously looks to improve. By a combination of our wealth of experience, expertise in modern digital technology such as cloud; we help retailers to focus on five imperatives for growth – digital, fulfillment, sourcing, talent and data and enable them to have profitable growth and gain market share.